Front Office Moves: Redskins Hire New Director of Marketing

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June 8, 2018

by Steve Thomas

The Washington Redskins announced yesterday that they have named Steve Ziff as the team’s Chief Marketing Officer.  This is the first front office hire made after the team’s retention of Brian Lafemina as President of Business Operations and Chief Operating Officer.

“I’m excited to welcome Steve to the Washington Redskins,” said Lafemina. “Adding someone to our team with Steve’s proven track record of success is a tremendous opportunity for the Washington Redskins. His vast experience with digital and in-venue innovation and content marketing will ensure the needs of our fans are front and center in-season and all year long.”

Ziff joins the Redskins after having previously served as Vice President of Marketing and Digital Media for the Jacksonville Jaguars. From 2014-18, he was responsible for all areas of branding, content marketing, creative, and digital media for the Jaguars, including game day presentation, in-stadium production, and branded entertainment and events. His team also assisted in the selling and marketing of concerts and events at Daily’s Place and TIAA Bank Field through Bold Events.

Prior to his tenure with the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President of Sales and Service, overseeing the sales and development of ticketing, premium seating and suites, and all non-ballpark events and concerts.

Ziff served as Senior Vice President of Marketing and Brand Strategy for the Florida Panthers and the BB&T Center before joining the Padres. There he oversaw all areas of marketing, creative, partner brand activation, game presentation, grassroots and fan development, and community development for the club and the facility, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.

Before joining Sunrise Sports & Entertainment in April, 2007, Ziff spent two years at Office Depot leading the company’s retail, local, and college marketing for North American stores. Ziff also served with Alloy Marketing + Media and AMP Agency, based in Boston, Mass., leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.