The Generic Supermarket Brand as Strategy

The conversation stays local as Steve and Chris chew on a theory that Chris Cooley and Kevin Sheehan started; Is Snyder delaying naming a new mascot/logo/brand to make the franchise more attractive to the next buyer. Would Jeff Bezos prefer to name the team? Does any brand good will still exist? Next up is a look at the gambling second screen programming TNT and NBA Digital and their plans to expand their pilots next season. Are other media entities following their lead? Lastly.we check in on the Chicago Cubs, who just laid off 100 employees. These aren’t receptionists and ticket agents, it was front office people, scouts and business office staff. The discussion centered on the Cover of COVID phenomiona as a way for the Ricketts family to cut payroll to deal with the massive debt they took on to buy the team.

The Hog Sty Podcast Network · It's Just Business Ep 92 – The Generic Supermarket Brand as Strategy