Washington to start new multimedia series called “Unfiltered”

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August 7, 2020

by Steve Thomas

On Thursday, The Washington Redskins The Washington Football Team Washington announced that the franchise will create and broadcast a new show called Unfiltered on various multimedia platforms, including the team website, Youtube, Facebook, and Twitter.

Unfiltered will feature programming on at least 7 different areas, including:

  • The Game: The show will feature cutting-edge visuals and X’s and O’s, with viewers invited to banter with the talking heads.
  • The Park: Both in-season and during the off-season, fans can expect a weekly series that incorporates a well-known Washington fan narrating the ups and downs of everyday life at the Inova Performance Center, including an inside look into the team’s facilities.
  • The Lab: A weekly show hosted by some of the best Madden competitors around, where team players, gamers and fans can interact and learn how to dominate on the virtual gridiron and participate in matchups that they never thought they’d see.
  • The Life: This segment will showcase the lighter side of the game through the lens of pop culture, complete with fan interaction and fresh memes.
  • The Fit: “The Fit” is a weekly series dedicated to the world of fashion that will go inside the players’ wardrobes. The show will review sneaker drops, debut clothing line collaborations and cover new Washington gear. It will blend music and fashion to allow fans to see yet another side of their favorite players.
  • The Legacy: This 30-minute show will feature Hall of Famer and Super Bowl Champion, John Riggins, alongside a cast of rotating legends trading stories from the field, the locker room and beyond.
  • The Beat: This half hour will pit local reporters against each other as they discuss their views on the team, the NFL as a whole, and a potpourri of trending topics.

This show will include segments by fans and social media influencers and feature trending, relatable topics, finding out players’ binge-worthy TV recommendations, video game strategies, thoughts on pop culture topics, what makes up their wardrobes, and what their quarantine vices are, such as baking or online shopping. Unfiltered will combine planned programming and livestreams to recruit new interest and supporters while creating a two-way conversation with the fanbase, providing the opportunity for fans to join hosts and analysts as color commentators via social media.  The team plans to include both regular and weekly content and various additional specials at key times throughout the year.

New Senior Vice President of Media and Content Julie Donaldson stated, “Unfiltered allows us to pull back the curtain and use a cross-channel approach to serve up a 360-degree view of our organization and players, but more than that, we want to have a dialogue with our fans and involve them like never before. Our programming will empower the fan voice as a key component as we prepare for game day, when many view our broadcasts with multiple screens and analyze the team in real time.”